DigiDad Project

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Here Come the Dads

author Marcy Cohen posted 8/19/2009

There's been a flurry of articles and exposure for mommy bloggers these days, so we decided it was time to get the dads involved. Don't worry moms--we love working with you and will keep you involved, but let's make some room for some big-time daddy bloggers.

Sony has teamed up with several high profile dads who are avid bloggers and we're launching a three-month DigiDad project.

Each participant  will receive various Sony products on loan and will be given different assignments that capture their family experiences using the  products. We don't want to give away all the details yet, but we can tell you that they'll be asked to use everything form our latest televisions to our VAIO PCs.  

We've got some fun activities lined up for them and they'll blog and vlog about their experiences using the products as well as their likes and dislikes. Reviews will be published on the dad's own blogs as well as right here. We've dedicated a special DigiDad page for this project where you can stay apprised of each assignment.

The project is being spearheaded by uber dad blogger and social networking guru Chris Brogan of New Marketing Labs, Dad-O-Matic.com and Chrisbrogan.com.

In preparation for the DigiDad project, we asked each dad to put together a short video telling us why they think they've been chosen for this project. So watch the videos at the links below and check back with us regularly to find out what they're up to by clicking on the DigiDad icon or by going to the site directly. 

 

The DigiDads

Michael Sheehan, HighTechDad.com
  - Meet Michael in his Vlog here.

Max Kalehoff, AttentionMax.com
- Meet Max in his Vlog here.

Brad Powel, DadLabs.com 
- Meet Brad in his Vlog here.  

C.C.Chapman, DigitalDads.com and CC-Chapman.com
- Meet C.C in his Vlog here.

Jeffrey Sass, DadoMatic.com
- Meet Jeffrey in his Vlog here.


View Comments

  • 1/29/2010

Congrats to Sony for connecting with the dad blogger community. This is really great.

  • 9/3/2009

great idea, but... what about the rest of the world? Is this valid for Italy as well? ciao! Luca

  • 8/28/2009

Looks like a great idea! I wan´t to participate... what about the spanish version for latinamerica or just Mexico?

  • 8/20/2009

What a great idea! Neat videos, and innovative campaign. Next, a board sports blog campaign? :)

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