Back to School season is in full swing but Sony's got Holiday on our minds as we gear up to launch a new pre-holiday HDNA marketing campaign this Fall.
Justin Timberlake, Peyton Manning and a cast of diverse celebrities will grab the attention of the average couch potato with the launch of our upcoming ad campaign. The campaign, an expansion of last year's Panel of Experts spots featuring Manning, features a new and bigger panel of experts that guide in-store shoppers through their purchase decision.
The rest of the cast includes ESPN reporter, Erin Andrews; fashion photographer and "America's Next Top Model" judge, Nigel Barker; author and comedienne, Amy Sedaris; columnist and Web celebrity, Julia Allison; and award-winning cinematographer, Dion Beebe.
Each help convey why shoppers should consider Sony products including BRAVIA HDTVs, Blu-ray Disc players, Cyber-shot and Alpha cameras, Handycam camcorders, Sony Reader digital books and VAIO notebook computers.
The campaign was announced today at a press event in New York City with Sony Electronics COO Stan Glasgow, CMO Mike Fasulo and SVP of Marketing Stuart Redsun. After sharing details of the state of the business they unveiled sneak peeks of two of the TV spots which will air beginning in September.
Journalists from the Reuters, Associated Press, Financial Times, CNET, Gizmodo and Ad Age seemed to like what they saw of the rough cuts of the commercials. (Actually, NYTimes got a special sneak peek last week which resulted in today's coverage of the campaign)
So mark your calendars for September 10th which is when "Panel" will officially launch in TV spots, radio, online video, banners and at your favorite electronics retail stores.